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About this course

Why take this course

You should take this course because you will acquire fundamental Marketing competencies in English that will allow you to position your product or service, increase sales or give your CV an upgrade to enable your success in any international environment.

Key features

Students will be familiarized with marketing concepts.

You will learn how marketing concepts apply to your product or service.

You will be able to develop a Marketing plan with real world value that can be applied to your product, service or company.

After the course, you will not only understand and be able to apply marketing concepts, you will also prepare a Marketing pitch for possible investors.

How you will learn

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01
Maker environment
A key characteristic of the Marketing Essentials course is that they happen in a maker environment. This means that students are not passive learners; instead, they will be an active part of their education and will learn by doing.
02
Teamwork
With teamwork and collaboration, you will accelerate innovation to solve challenges.
03
Test your ideas
You will be able to test ideas inside the classroom, and learn by applying the concepts you study. For example, you will learn marketing concepts and immediately apply them to your product or service to create knowledge and plans that have an impact on your real life.
04
Build knowledge
Students will be introduced to essential marketing concepts and will build knowledge as they build solutions with real-world value.
05
Multimedia tools
You will have several multimedia tools like images, videos and games to illustrate concepts in a dynamic and practical way.
06
Write a real marketing plan
Throughout the course, we'll cover all the steps we need to take to write a marketing plan, and on our final day, students must present their marketing plan to the class.
07
Learn to trust yourself
After each lesson, the student must complete homework assignments and, in doing so, will build the marketing plan as the course progresses. This way, students learn to trust themselves as competent problem solvers who do not need to be told what to do next.

Workplace and life impact

Break free

Feel confident

You will feel confident and prepared to deliver a Marketing pitch to future investors

conquer

New opportunities will appear

Your network will be easily improved.

win

Learn the most effective Marketing tactics

You will learn the most effective Marketing tactics and you'll be able to identify the ones that work best for you while developing a Marketing strategy.

Park worldwide faculty has an unbeatable rating score of 4.97 of 5.00.

Why certification matters

    • Build a great career

      Stand out as an ambitious and growth-driven professional. Boost your career by demonstrating your commitment to learning.

    • Demonstrate Core Skills

      As times change, go back to the basics. Invest in the essential fundamental skilss for workplace success, now and always.

    • SHARE YOUR ACHIEVEMENT

      Impress your professional network. Showcase your verified Park Education Certificate on your CV and LinkedIn profile.

Why should I take this course?

Marketing is essential

Nowadays, Marketing is essential for entrepreneurs, business owners and corporate leadership.

Create a competitive advantage

Boost your CV with Marketing knowledge.

Create a plan

Prepare a Marketing plan that will help you position your product or service and increase sales.

Boost your career

Get further in your career.

Maker environment

You would enjoy the classes while learning in a maker environment.

Full Access

Access all sort of material (written, audios, videos) related to the corporate world.

Modules

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The Marketing Mix

In this unit, we will learn about the 7 P's of Marketing and develop our own product considering product, price, location, promotion, people, process and physical evidence.

Product breakdown

In this unit, we'll dive into the product. Let's think about the problems we are solving for our customers and what differentials we are bringing to the market.

SWOT Analysis

In this unit, we will conduct a SWOT analysis where we will consider our strengths, weaknesses, opportunities and threats.

Setting goals and objectives

In this unit, we'll design our business goals and objectives using the SMART method.

Situation Analysis

In this unit, we will do a PEST Analysis, and we will talk about our competitors in terms of price, product and service.

Understanding consumer behavior

In this unit, we'll talk about customer behavior and experience. We will reflect on the type of experience we offer and how we can improve it.

Buyer persona

In this unit, we will create our buyer persona.

Customer decision making and customer journey

In this unit, we'll talk about the customer decision-making process, how we can impact each step of the process, and we'll reflect on the journey the customer takes to acquire our product.

Pricing

In this unit, we will analyze prices. Let's think about our costs, profits and our value proposition.

Marketing tactics

In this unit, we'll learn about the most common marketing tactics and examine some case studies to see how famous brands used these tactics as part of a strategy.

Marketing strategy

In this unit, we'll design our own marketing strategy by combining tactics learned in previous lessons and aligning them with our goals.

Marketing pitch

In our final class, students will present their marketing plan and pitch to potential investors.

Faqs
1. WHAT WILL I LEARN IN THIS COURSE?

You will learn fundamental Marketing concepts and how they apply to your reality, product or service. After the course you will have created a Marketing plan and you will be prepared to deliver a Marketing pitch for future investors.

2. DO I NEED TO GO THROUGH THE ENTIRE COURSE TO BE ABLE TO SPEAK ENGLISH AND DEFEND MYSELF?

Since this course is executed in a maker environment and with a hands on approach, it is important to complete all the units to build a Marketing plan and deliver the final pitch in order to consolidate all the skills that have been taught.

3. WHAT SKILLS DO I GAIN AFTER TAKING THIS COURSE?

You will learn and implement basic marketing concepts, through the construction of a marketing plan in English.

4. WHO IS THIS COURSE FOR?

This course is aimed at adults and teenagers who want to learn basic marketing concepts. It can be of special interest for entrepreneurs and professionals who need to learn basic marketing concepts to promote their products or services.

5. WHO WILL I LEARN WITH?

You will have one-to-one classes. If you have the best method, the other variable you have to control is the teacher. All our schools are operationally integrated; therefore, you will be able to choose the teachers who are most transformational to your profile.

6. HOW DO I SIGN UP FOR THIS COURSE?

You can sign up by clicking on "Add to cart". In case you want to try first, click here. We want to make sure you only purchase the course if you are confident about the difference we can make in your life.