- About this course
- How you will learn
- Workplace and life impact
- Why certification matters
- Why should I take this course?
About this course
Why take this course
You should take this course because you will acquire fundamental Marketing competencies in English that will allow you to position your product or service, increase sales or give your CV an upgrade to enable your success in any international environment.
Students will be familiarized with marketing concepts.
You will learn how marketing concepts apply to your product or service.
You will be able to develop a Marketing plan with real world value that can be applied to your product, service or company.
After the course, you will not only understand and be able to apply marketing concepts, you will also prepare a Marketing pitch for possible investors.
How you will learn
Workplace and life impact
You will feel confident and prepared to deliver a Marketing pitch to future investors
New opportunities will appear
Your network will be easily improved.
Learn the most effective Marketing tactics
You will learn the most effective Marketing tactics and you'll be able to identify the ones that work best for you while developing a Marketing strategy.
Park worldwide faculty has an unbeatable rating score of 4.97 of 5.00.
Why certification matters
Build a great career
Stand out as an ambitious and growth-driven professional. Boost your career by demonstrating your commitment to learning.
Demonstrate Core Skills
As times change, go back to the basics. Invest in the essential fundamental skilss for workplace success, now and always.
SHARE YOUR ACHIEVEMENT
Impress your professional network. Showcase your verified Park Education Certificate on your CV and LinkedIn profile.
Why should I take this course?
Marketing is essential
Nowadays, Marketing is essential for entrepreneurs, business owners and corporate leadership.
Create a competitive advantage
Boost your CV with Marketing knowledge.
Create a plan
Prepare a Marketing plan that will help you position your product or service and increase sales.
Boost your career
Get further in your career.
You would enjoy the classes while learning in a maker environment.
Access all sort of material (written, audios, videos) related to the corporate world.
The Marketing Mix
In this unit, we will learn about the 7 P's of Marketing and develop our own product considering product, price, location, promotion, people, process and physical evidence.
In this unit, we'll dive into the product. Let's think about the problems we are solving for our customers and what differentials we are bringing to the market.
In this unit, we will conduct a SWOT analysis where we will consider our strengths, weaknesses, opportunities and threats.
Setting goals and objectives
In this unit, we'll design our business goals and objectives using the SMART method.
In this unit, we will do a PEST Analysis, and we will talk about our competitors in terms of price, product and service.
Understanding consumer behavior
In this unit, we'll talk about customer behavior and experience. We will reflect on the type of experience we offer and how we can improve it.
In this unit, we will create our buyer persona.
Customer decision making and customer journey
In this unit, we'll talk about the customer decision-making process, how we can impact each step of the process, and we'll reflect on the journey the customer takes to acquire our product.
In this unit, we will analyze prices. Let's think about our costs, profits and our value proposition.
In this unit, we'll learn about the most common marketing tactics and examine some case studies to see how famous brands used these tactics as part of a strategy.
In this unit, we'll design our own marketing strategy by combining tactics learned in previous lessons and aligning them with our goals.
In our final class, students will present their marketing plan and pitch to potential investors.
You will learn fundamental Marketing concepts and how they apply to your reality, product or service. After the course you will have created a Marketing plan and you will be prepared to deliver a Marketing pitch for future investors.
Since this course is executed in a maker environment and with a hands on approach, it is important to complete all the units to build a Marketing plan and deliver the final pitch in order to consolidate all the skills that have been taught.
You will learn and implement basic marketing concepts, through the construction of a marketing plan in English.
This course is aimed at adults and teenagers who want to learn basic marketing concepts. It can be of special interest for entrepreneurs and professionals who need to learn basic marketing concepts to promote their products or services.
You will have one-to-one classes. If you have the best method, the other variable you have to control is the teacher. All our schools are operationally integrated; therefore, you will be able to choose the teachers who are most transformational to your profile.
You can sign up by clicking on "Add to cart". In case you want to try first, click here. We want to make sure you only purchase the course if you are confident about the difference we can make in your life.